Pheromones-The 20/20 Experiment
Perhaps the most famous sociological study to determine the effectiveness of pheromones with human sexual destination has been performed by ABC's primetime information program-20/20. Identical twins, a speed dating session, and pheromones were used to test the legitimacy of the claims made by various fragrance companies.
Set of single female twins (Sarah and Bridget) and a set of accessible men twins (Dave and Paul) were all told individually that they were going to go to a speed courting session and have an advantage over all the other participants-the use of human pheromones. Sarah and Gaga were given the actual pheromones ahead of the dating treatment while Paul as well as Bridget were given a placebo.
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- Each of the four participants engaged in ten five-minute dates along with members of the opposite sex.
- The twins had been likewise dressed and therefore should have had similar results.
The twins who were given pheromones prior to the pace courting session-Sarah and Dave had significantly higher responses from the other unknowing participants than Bridget and Paul. Nine out of ten men wanted to see Sarah again as opposed to only five guys wanting to see her twin sister Bridget. Dave received five positive responses compared to his brother Paul's success rate of six women.
These results confirm that using pheromones in this meeting did indeed give the edge to two of the fortunate identical twins. Stories will often be told of customers who report more touch through the opposite sex, eye contact, and being generally noticed when wearing pheromones.